The secrets of influential marketing

“a confused mind, never buys while a confused seller never sells” Anon Have you ever had one of those annoying emails drop into your inbox, with a great subject line, but when you open it up, it is full of, well, junk? We are all familiar with sales jargon, exaggerated and dubious testimonials and endless streams of information about how you can be as rich and powerful as the people presented in the email. And if you’re anything like me, you’ll hit the delete button before you get to the thir

The kung-fu of sales psychology: selling to win

In ancient Chinese philosophy, kung fu refers to any learning or practice that requires patience, energy and time to complete. Although the art of kung fu is more commonly associated with martial arts, in China it is a compound of two words, combining (gōng) meaning “work”, “achievement”, or “merit” with “man”. Kung fu is often referred to as the “achievement of man”. In that sense, the art of sales is a form of kung fu, because it requires skill, patience and time to learn. After reading this

The 7-step program to boost business productivity

One of the most precious resources available to us is time. No matter how rich, or how poor we are, each of us only has 24 hours in the day. But for some of us, 24 hours is simply not enough. Many entrepreneurs find that no matter how successful their business is, there is never enough time to focus on things that will really take their business forward such as lead generation. Take Sam Bryson for example. Sam Bryson was my manager and mentor at Markateur, a PR and marketing firm and she part

8 ways to generate leads quickly

Why many SMEs struggle to generate leads Finding clients is the single biggest challenge that most entrepreneurs face, especially when they’re starting out. The problem is that what works for some companies may not always work for another. Sometimes entrepreneurs end up being stuck in a rut, where the old methods of lead generation cease to be effective. The great news is that there are many ways to get started again and it doesn’t necessarily have to take a long time. In this blog, I will

7 ways to obtain business finance

Obtaining funding is undoubtedly one of the biggest challenges that many businesses face. The days where you could just pop into your local bank, have a word with the manager and obtain a business loan are all but disappearing. Nowadays, it is incredibly difficult for most companies to get the funding that they need. In this blog, I list some of the main sources of funding that are available to startups and small businesses. While there are many to choose from, my  focus is on the loans that

5 ways to utilize technology when hiring sales reps

There is nothing worse than spending time and money on hiring new sales representatives that can do everything except..selling. The awkwardness of having to hire then fire staff members who are simply not performing as expected is a minefield for employers. Anyone who has ever tried to hire decent sales people that can successfully represent your brand and persuade other people to invest in your products or services, will be familiar with the difficulties involved. The good news is technology

10 commandments of digital marketing success

If you are a small business trying to navigate yourself around the world of marketing, it can be difficult to know where to start. In the last article, we looked at the top things to avoid when formulating your marketing strategy. This article will explore the essential elements you need in order to ensure you reach as many people as possible. There can be no doubt that the world of marketing has changed. Print advertising, billboards and flyers are now called traditional advertising, while t
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