Janine Griffiths

25th May 2022

For Goodness Shakes | 3PL Case Study

This is a case study I put together for a logistics company called 3PL

Copywriting • 19th January 2022

Why You Need a Digital Marketing Strategy

Here I have outlined the process that I used at Markateur to create digital marketing strategies on behalf of new clients.

Pacific54 • 13th May 2021

How to Respond to a Bad Review

Nobody likes to get a bad review. But the way you respond to it is equally as important. Read this blog which was written on behalf of Pacific54.

Pacific54 • 1st April 2021

Bi-Weekly Roundup 4/1: Latest Updates in Digital Marketing Trends

This is a Biweekly marketing roundup of the latest news and digital marketing trends.

14th October 2020

Why Delivery Apps Should Stop Measuring Everything And Focus On Their UX.

Traditional wisdom says that delivery companies should focus on obtaining the right metrics and number crunching. In this blog, I explain why that approach is incomplete.

14th October 2020

Outsourcing Work During The Coronavirus: Why BPO Matters More in Crisis

This is a blog I wrote for Invisible, a company that combines machine learning, BPO and RPA.

14th October 2020

How to Achieve Marketplace Liquidity: Unpacking The Metrics That Matter

This blog addresses one of the biggest problems that marketplaces face: buyer liquidity. I wrote it for the AI-powered outsourcing company called Invisible that were trying to attract more marketplace clients at the time. At the time of writing, 70% of their client base were marketplaces.

14th October 2020

Glossary: Key Phrases In The World Of Outsourcing

This blog covers some of the most common phrases in the world of outsourcing.

14th October 2020

Why Menus Are Slowing Down Your Delivery Marketplace

One of the marketplace subdivisions we were targeting at the AI-powered outsourcing company Invisible, was delivery companies. Many of the blogs I wrote for Invisible was geared towards these delivery marketplaces.

14th October 2020

Quick and Simple Tips To Boost Buyer Liquidity

This blog addresses one of the biggest problems that marketplaces face: buyer liquidity. I wrote it for the AI-powered outsourcing company called Invisible that were trying to attract more marketplace clients at the time. At the time of writing, 70% of their client base were marketplaces.

14th October 2020

Learning From Giants: How 5 Of The World’s Biggest Companies Outsource labor

I wrote this blog for an outsourcing company called Invisible. It analyzes how some of the world's biggest corporations approach outsourcing.

14th October 2020

How to Turn The Clocks Back By Delegating HR

HR can present some of the most tedious workflows and processes in the business world. This blog explains how to avoid the repetitive processes associated with hiring, onboarding and training. The blog was written for Invisible, an AI-powered outsourcing and BPO company.

14th October 2020

Understanding The Modern Robot: 3 Curious Characteristics

Robots have become an everyday part of our lives. But they are not what you think. Far from the futuristic depiction of robots set out in movies like Star Trek, they are more like our everyday colleagues and workers. This blog explains why.

14th October 2020

Stop! Read This Before You Hire Freelancers

This is a blog designed to emphasise the limitations of freelancers and freelance marketplaces. Instead it aims to raise awareness about some of the other solutions that are out there.

14th October 2020

The End of The VA? Why Hybrid Models Will Be Tomorrow's Assistants

This is a blog created for the AI-powered outsourcing company Invisible. The aim of the blog was to highlight the weaknesses of virtual assistants and freelancers and to demonstrate the benefits of a hybrid BPO and outsourcing service such as Invisible.

14th October 2020

Rise of the Cobots: Why Your Next Employee May Be a Robot

This is a tech blog I wrote for Invisible. The aim of this piece was to highlight the benefits and also the limitations of RPA technology. Invisible uses a combination of BPO and RPA as part of its outsourcing processes.

14th October 2020

How Marketplaces In Silicon Valley Are Changing The Way We Live and Work

This is an article I wrote for an AI-powered outsourcing company called Invisible. At the time, they were trying to attract more marketplace clients, which made up 70% of their audience base.

Markateur • 16th January 2017

The secrets of influential marketing

“a confused mind, never buys while a confused seller never sells” Anon Have you ever had one of those annoying emails drop into your inbox, with a great subject line, but when you open it up, it is full of, well, junk? We are all familiar with sales jargon, exaggerated and dubious testimonials and endless streams of information about how you can be as rich and powerful as the people presented in the email. And if you’re anything like me, you’ll hit the delete button before you get to the thir

18th June 2018

Marketing vs PR

The number 1 mistake many businesses make is confusing marketing with PR. This book cuts through that confusion and gives you a set of clearly defined strategies for both categories.

19th June 2018

Nviro Financial Challenges Whitepaper

This is a white paper I produced on behalf of Nviro, a client I represented while I worked for Axonn Media, a copywriting and marketing agency.