The secrets of influential marketing

“a confused mind, never buys while a confused seller never sells” Anon Have you ever had one of those annoying emails drop into your inbox, with a great subject line, but when you open it up, it is full of, well, junk? We are all familiar with sales jargon, exaggerated and dubious testimonials and endless streams of information about how you can be as rich and powerful as the people presented in the email. And if you’re anything like me, you’ll hit the delete button before you get to the thir

The kung-fu of sales psychology: selling to win

In ancient Chinese philosophy, kung fu refers to any learning or practice that requires patience, energy and time to complete. Although the art of kung fu is more commonly associated with martial arts, in China it is a compound of two words, combining (gōng) meaning “work”, “achievement”, or “merit” with “man”. Kung fu is often referred to as the “achievement of man”. In that sense, the art of sales is a form of kung fu, because it requires skill, patience and time to learn. After reading this

The 7-step program to boost business productivity

One of the most precious resources available to us is time. No matter how rich, or how poor we are, each of us only has 24 hours in the day. But for some of us, 24 hours is simply not enough. Many entrepreneurs find that no matter how successful their business is, there is never enough time to focus on things that will really take their business forward such as lead generation. Take Sam Bryson for example. Sam Bryson was my manager and mentor at Markateur, a PR and marketing firm and she part

8 ways to generate leads quickly

Why many SMEs struggle to generate leads Finding clients is the single biggest challenge that most entrepreneurs face, especially when they’re starting out. The problem is that what works for some companies may not always work for another. Sometimes entrepreneurs end up being stuck in a rut, where the old methods of lead generation cease to be effective. The great news is that there are many ways to get started again and it doesn’t necessarily have to take a long time. In this blog, I will
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